Project overview

Lillicoco, a prominent luxury antique jewellery e-commerce brand, had long leveraged paid advertising on search and social platforms.

Despite the allure of their high-quality products showcased in captivating videos, conversion rates were low, leading to significant ad spend with disappointing Return on Ad Spend.

Strategy Implementation

• Customer Data Analysis: Developed detailed customer personas using historical data to refine targeting.
• Segmentation and Personalisation: Adjusted ad targeting based on the buyer’s journey and previous interactions.
• Creative Revamp: Collaborated with the creative team to shift from static images to dynamic video content, and introduced A/B testing for continual optimisation.

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