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Data-Driven Downloads: Performance Marketing For App Growth.
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Project overview
Moments of Space, aiming to drive new app downloads, adopted performance marketing as their strategic approach. My role involved optimising their campaigns to maximise efficiency and effectiveness.
Objective
The primary goal was to increase app downloads while maintaining cost efficiency. Secondary objectives included enhancing user engagement and multiplying monthly recurring revenue.
strategy & execution.
Data-Driven Campaign Management: Leveraged data analytics to refine and optimise campaign performance continuously.Implemented A/B testing for creatives, audience segmentation, and messaging to identify the most effective strategies.
Programmatic Advertising: Deployed programmatic ads across multiple channels, including social media, search engines, and app stores, to reach a broader and more targeted audience.
Campaign Variability and Special Offers: Introduced various marketing initiatives, such as time-limited special offers, to stimulate interest and urgency.Tailored campaigns to appeal to different user segments, enhancing relevance and engagement.
2218.63% increase in revenue
775% increase in downloads
Average cost per download: £2
Results
- Cost Efficiency: Achieved an impressive average cost per download of £2, significantly lower than health & wellness industry benchmarks.
- Revenue Growth: Achieved a 2218.63% increase in revenue and a 775% increase in downloads, 83% of which is directly attributed to performance marketing efforts.
Conclusion
The performance marketing efforts for Moments of Space not only met the set objectives but also demonstrated the potential of well-executed digital campaigns to drive significant business outcomes.
This case study highlights the effectiveness of integrating data-driven insights with creative marketing strategies to enhance app visibility, downloads, and revenue generation.
